A business strategy is a long-term plan that you create for a company to reach a state that the owner desires and envisions. A strategy includes the goals and objectives of a company, type of products/services you are planning to build, target customers and markets to make profits.
A business strategy can be in one of these basic kinds:
General strategy
General or plan strategy refers to ways if achieving a given objective concerning the relationships between available best premium writing services resources and anticipated results as well as means and ends. To a large extent, it concerns with the ways of deploying or allocating resources at the disposal whereas the role of tactics is the way to apply them. Tactics and strategy help in bridging a gap between the end and means.
Corporate strategy
 A corporate strategy defines the markets in which a business will operate. You decide corporate policy in the context of establishing a business’ mission and vision. It states what a company does, reasons for existence and intentions on what it should become.
Competitive strategy
The competitive strategy defines the basis on which business will compete. It hinges on the strengths, capabilities, and weaknesses. All these are in the context of market characteristics, corresponding capabilities in addition to competitor strengths and weaknesses.
Contributors to the Best Business Strategy
- Clear objectives
You should prepare a long-term and realistic strategic plan for the type of products/services to build, target customers and the markets to serve. It also includes the activities to carry out to attain the desired goal.
- Opportunity analysis
 A careful analysis of existing opportunities for the future and how it may evolve contributes to the success of the business strategy. Make a point of gathering much data and facts associating with the opportunity before making the final decisions. Diagnose the challenges and risks you anticipate while pursuing the opportunity and decide on a mitigation plan to overcome them.
- Competitiveness
A business strategy should be and remain competitive by choosing an underserved market with minimal competition. You may also find a new market to be the first one to introduce a product or service. There will be no completion for a moment which helps to capture huge market share, build a brand and proper positioning of a company in the marketplace and to make it hard for new entrants to give competition.
- Innovation
Business needs some change to ensure that the products and services that owners plan to build are unique with a clear difference that makes people align them with your business. A company that introduces a new product to the market makes the buyers consider purchasing other goods or services it sells.
- Economies of scale
It is essential to consider ways to lower overheads and sell products or services at a lower price. For example, consumers associate certain stores such as Wal-Mart with lower price thus propelling the business to acquire a broader customer base and generate higher profits than competitors. Lower cost should include superior features and high quality together with adequate customer support.
- Risks and failures
 Factor risks in a business plan allow acceptance of failures and combine them with insights from success to use as lessons to improve the future.
A business strategy can work out in small phases and requires frequent reviews. Regular updates allow better response to emerging market and business needs.
